With a single tap on a smartphone, AL Medals transforms your medal into a gateway to a personalized user experience, which can be enjoyed both before and after the purchase.
It’s not just one more medal — it’s a new story between your bottle and the consumer!
The promise
AL Medals aims to revolutionize the relationship with consumers by restoring their trust and their desire to enjoy life. Wherever they are in the world, and in their native language, they’ll be able to listen to Andreas Larsson’s 3D Avatar tell them about the qualities of your wine and the dishes that pair best with it.
After scanning the QR code located under your medal, consumers feel like they have their own personal sommelier by their side.
Thanks to AL Medals, he’ll no longer be afraid of picking the wrong bottle; he’ll know which wine he wants to buy, but more importantly, he’ll know why!
The reality
The problem isn’t the wine itself, but the way the people who produce and sell it talk about it.
The industry communicates as if all consumers were experts. Every wine lover dreams of mastering the vocabulary needed to describe complex aromas, of knowing all the terroirs as well as aging and winemaking techniques; yet the fact remains that 98% of consumers simply want to know whether they’ll like the bottle they’ve just bought.
What other industries do
Tech companies don’t sell their technical or technological features. Apple doesn’t sell a processor. Tesla doesn’t sell a battery. OpenAI doesn’t sell an AI model.
They sell time saved, simplicity, efficiency, trust, and above all, the benefit every customer expects and desires: a new experience that’s even better than the last!
Imagine if the wine world communicated in the same way! With the primary goal of helping consumers project themselves into the experience they’ll have once the bottle is opened.
Has your wine been rated by Andreas Larsson?
TASTED by Andreas Larsson is the tasting programme through which the Best Sommelier of the World tastes your wine and awards it a score out of 100, along with his tasting notes.
Why AL Medals?
The Best Sommelier of the World has tasted and enjoyed your wine, and this represents a mark of international recognition. It has been proven that an award highlighted on a product’s packaging captures the attention of buyers. AL Medals is the best way to turn the results of the TASTED by Andreas Larsson tasting into a powerful communication and sales tool.
Displaying the animation in the smartphone’s language gives users confidence, increases their interest in your wine, and encourages them to share this experience with their friends and family.
With AL Medals, you give consumers the opportunity to access Andreas Larsson’s advice anywhere, anytime, and in any language. The on-screen display of grape varieties and keywords makes it easier to remember and helps users to learn about your wine’s key qualities in less than 30 seconds.
This is nothing less than a major selling point for your distributors.
Advantages and benefits
- Premium-quality medal = greater visibility on the shelf compared to competitors and their standard medals.
- Interactive QR code = a gateway to a unique digital experience that will delight both younger customers and serious enthusiasts.
- A marketing solution and communication tool that can be used across all media = a selling point to support your sales teams and resellers.
How does it work?
By scanning the QR code located under your medal, consumers around the world can bring up Andreas Larsson’s 3D avatar and listen to him talk about the qualities of your wine in their native language.
Once the QR code is scanned, Andreas Larsson’s 3D avatar appears to:
- introduce the wine and its characteristics in simple language;
- reassure consumers about its quality;
- highlight its qualities and strengths through animated graphic overlays;
- recommend food and wine pairings;
- list the grape varieties used.
Frequently asked questions
When can I order the medals?
Once your wine has been rated by Andreas Larsson.
Is there a minimum order quantity to receive the DRM*?
Yes. Depending on the ex-cellar price of your bottle, the minimum print run ranges from 2,000 to 20,000 copies.
Can the medal be placed anywhere on the bottle?
Yes. Producers choose the size of the medal and its placement on the bottle.
Can I have the medals printed by my own printer?
No.
* DRM: medal reproduction rights.
How much does it cost?
You have two options, depending on whether or not you decide to use AL Medals on your bottles.
Option 1
Use of the 3D animation on all communication materials except bottles.
- Setup and creation of the 3D animation for the avatar = €400, payable immediately
- Integration of a QR code under the medal = free
- Maintenance = €60 on the anniversary date for 3 years, starting in the second year
- Additional language for the avatar = €180
Option 2
Use of the 3D animation on all communication channels.
- Setup and creation of the 3D animation for the avatar = €400, payable immediately
- Integration of a QR code under the medal = free
- Maintenance = €60 on the anniversary date for 3 years, starting in the second year
- Additional language for the avatar = €180
- DRM* = pricing based on the ex-cellar sales price and the quantity requested. Monthly payments.
- Printing = Biolid IG S.L. (Grupo Impryma) pricing based on the quantity requested.
Our printing partner: BIOLID IG S.L. (Grupo Impryma)
* Medal reproduction rights.
Configure your AL Medals order in a few minutes: 3D animation, languages, DRM and printing. Our team reviews your file and sends you your payment link.
Any questions? Get in touch.